Americans By Choice

Creative Associates | Print Publication.  When we asked Charito Kruvant, CEO of Creative Associates, why she wanted to create this book, we were touched by her vision of creating a piece that had no commercial benefit to the organization, but simply to honor the company’s diversity and international flavor. Here is how Mrs. Kruvant described the project, “The office is filled with people from every corner of the globe. Many of them are Americans by choice. They came to this country for different reasons and end up sharing something that enriches all of us. And so we created ‘Americans by Choice at Creative,’ a series of profiles of our immigrant colleagues who open up and discuss their unique journeys—sometimes humorous, heartbreaking and even astonishing—and how they are giving back to communities through their work at Creative.”

Americans By Choice is a visually compelling document celebrating Creative’s global community, cultural awareness, and expertise. It’s a fantastic blend of candid photography, memories from their childhood, data highlighting the challenges these countries face daily, and shots from their current work within marginalized communities.