31 Mar Gray Area
Gray. It is the color of intellect, wisdom and knowledge. It represents neutrality, sophistication, balance and intelligence. But what’s the significance for you and your business? When developing a brand palette, the inclination is to strive for striking colors that are bright and forward. That’s all well and good, yet a neutral color or two in your brand palette is a win. And gray, particularly the spectrum from Pantone 433 to 427 are a fabulous “accent” or “complementary” color.Â
“Gray is sophisticated, stated, and goes with everything!”
one80 design is discovering that clients are getting the beauty of gray too. We are seeing a growing number of brands incorporating a gray, or even multiple gray tones into their palette. The lesson is that a neutral color such as gray makes other colors come to life and pop. Give it go with a new project; incorporate some gray tones and lay colors on top. You’ll love the result.