Musings (i.e., Blog)

Gray. It is the color of intellect, wisdom and knowledge. It represents neutrality, sophistication, balance and intelligence. But what's the significance for you and your business? When developing a brand palette, the inclination is to strive for striking colors that are bright and forward. That's...

One80 Design was founded in late 2025. But somehow the design agency has been serving clients for over 20 years. How is that possible? ...

What always surprises clients in the midst of developing a new website are common facts about "visitor" use. For example, were you aware the average time spent on a single web page is 52-54 seconds? The average time spent on a website visit is roughly...

Are first impressions everything? YES.Has "dressed for success" been a generational cliche for a reason? YES.Do you judge a book by its cover? YES.You probably get the idea at this point. Yes, looks can be persuasive, not to mention, the hook to keep a reader...

In 2006 Double-0 Marketing "hung its shingle" and forged ahead working hand-in-hand with Marshmallow Fluff, Cambridge College, Greater Portsmouth Chamber of Commerce, TMS Architects, Fresenius, and Construction Services of New Hampshire (CSNH) - All clients who were interested in solid design services without paying big...